Levi’s woos Mumbai’s denim fans with newly upgraded ICON stores

Leading denim lifestyle apparel brand Levi’s® has announced the unveiling of two newly revamped ICON stores in Mumbai – one along the bustling Linking Road, and the other within Infiniti Mall in Malad.

The redesigned Levi’s® ICON store on Linking Road spans 6,000 square feet and features larger trial rooms, lounge areas, and a broader selection of men’s and women’s apparel, including the classic 501® and Trucker Jacket. The company informs that this expanded space enhances the display of Levi’s® products, making it easier for customers to find and explore their favorite styles. 

The revamped ICON store in Malad is situated in the sprawling Infiniti Mall, one of Mumbai's key retail shopping destinations. The new store boasts 6,334 square feet, offering an elevated consumer experience with enhanced visibility, and a wider assortment of products. The new store features a dedicated space for the premium Redloop range, a customer lounge area, a customizable tailor shop, and dedicated sections for Chinos, Cargos, Joggers, and trendy fits, catering to the diverse needs of Levi's® customers. 

Hiren Gor, General Manager, South Asia at Levi Strauss & Co, commented, “The reopening of our flagship store on Linking Road and the upgraded store at Infinity Mall Malad are significant milestones in Levi’s® expansion across Mumbai. Linking Road, a bustling shopping destination, and Infinity Mall, a major retail hub, offer us prime opportunities to engage with a diverse range of shoppers in the fashion capital of India. These enhancements reflect our strategy of deepening our connection with customers and showcasing our latest fits and personalized services. We are committed to celebrating individuality and style through an enriched retail experience in these key locations in the country.”

A standout feature of the stores is the Kinetic & Moving Indigo Ombre, a visual display highlighting the brand’s modern store concept. The Indigo ceilings, walls, and ombre pillars contribute to a contemporary aesthetic that reflects Levi’s® iconic style. Both stores in Linking Road and Malad will offer Levi's® Tailorshop services, providing access to a variety of customization and personalization options.