Lifestyle unveils its new store at Phoenix Marketcity, Bangalore

Lifestyle, India's leading chain of fashion stores, has unveiled its new format Lifestyle store at Phoenix Marketcity, Whitefield, Bangalore. The new format store is spread across three floors and 45,000 sq. ft. and creates a seamless shopping environment, elegantly framing the trendy and fashionable offering. The design philosophy aims to provide an uninterrupted line-of-sight that allows customers to view the whole offering on the floor in a single glance. Focal points are planned at vantage points to draw customer attention and guide their flow in the store. The store elevates shopping convenience through even better merchandise display, digital screens and trend highlights.

Renowned actress and brand ambassador for Melange by Lifestyle, Kangana Ranaut inaugurated the store along with Kabir Lumba, Mananging Director, Lifestyle International (P) Ltd.
 
Commenting on the occasion, Kabir Lumba, Managing Director, Lifestyle International (P) Ltd. said, "With an assortment of best of shopping, entertainment and food option, Phoenix Marketcity, Whitefield is a complete shopping destination and we are happy to open our 55th store in the country here today. Our new store with its trendy offering, choicest of national & international brands and aesthetics is poised to provide a remarkable shopping experience to our customers.”

The store has incorporated numerous digital screens across various departments to highlight the new brands in the store, latest trends and even price points to attract the shoppers.

"The store design concept has taken over emerging retail trends across the globe, making it much more open, light and youthful. Highlights are seen on the screens, signage and even display tables across the store. Th additional investment for this store is 15% more than our other standard stores,” said Srinivasa Rao, VP Marketing, Lifestyle International (P) Ltd.