Limelight Diamonds expands in Rajkot with 2nd store

Limelight Diamonds, the leading lab grown diamond jewellery brand, has launched its second store in Rajkot, expanding its retail footprint in Gujarat’s thriving market. Following its first store on Palace Road, the brand’s latest outlet is located at Kalavad Road, near Wockhardt Hospital, a prime area catering to Rajkot’s evolving and design-conscious shoppers.  

“It brings us great pride to open our second store in Rajkot, a city that has shown remarkable warmth and enthusiasm for Limelight as a diamond brand,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “This launch is not just about expanding presence, but about continuing to serve a growing community of consumers who value innovation, ethics, and elegance in fine jewellery. Our vision is to make sustainable luxury accessible across every corner of India and this store brings us one step closer.”  

The new store is thoughtfully designed to reflect Limelight’s ethos of modernity, minimalism, and mindfulness, offering customers an immersive and educational diamond-buying experience, shares the company. With personalised styling, a curated product mix, and a locally relevant aesthetic, the store essentially aims to position itself as Rajkot’s go-to destination for conscious sparkle. 

“Rajkot holds a special place in our journey, and opening our second store here is both a privilege and a reflection of the city’s evolving tastes,” said Karam Chawla, Director, Limelight Diamonds. “We've witnessed a remarkable surge in demand for lab grown diamonds across Gujarat. This store brings our signature solitaire collections closer to the discerning consumers of Kalavad Road and surrounding areas, giving them more reasons to choose sustainability without compromising on style.” 

“We are proud to bring Limelight’s consciously crafted jewellery to another neighbourhood in Rajkot,” said Jaydeep Trivedi, Regional Franchise Partner, Limelight Diamonds. “After witnessing the incredible response for the Palace Road store, expanding to Kalawad Road was a strategic decision. Today’s buyers are not just looking for beautiful jewellery, they’re looking for value, transparency, and meaning and that’s exactly what Limelight delivers.” 

The brand has rapidly scaled across the country, now present in 45+ cities with 50+ exclusive brand outlets and 40+ shop-in-shops across key locations such as Mumbai, Delhi, Jaipur, Varanasi, Ahmedabad, Hyderabad, Bangalore, Chennai, Vadodara, Rajkot and many more. The brand, which has been focused on establishing its footprint across tier 2& 3 cities, recently opened a store at Gwalior, expanding its presence in Madhya Pradesh