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Melorra expands its presence with three new experience store in Delhi

By Retail4Growth Team | Retail4Growth Team | January 22, 2021

The new stores at Vegas Mall, Dwarka; DLF Promenade, Vasant Kunj and DLF Avenue, Saket is the company’s swift move to reinforce its brick-and-mortar footprint in the capital.

Growing Jewellary brand, Melorra is all set to open three stores at Vegas Mall, Dwarka; DLF Promenade, Vasant Kunj and DLF Avenue, Saket as a part of their major expansion plan in India. The company aims to reinforce its brick-and-mortar footprint in Delhi with the three new openings. The stores will have an exclsuive feature known as 'Bliss Bar' that will facilitate shoppers to socialise wih friends in the store.

In conversation with ET Bureau, Saroja Yeramilli, Founder, Melorra, mentioned, “The city is a key market for us, an important reason why our seamless customer-in-control-experience will add value here.”

Melorra had previously inaugurated its first physical outlet in Bengaluru’s Orion mall and is planning to open new stores in Delhi and Mumbai with more stress on high street and mall locations, this year. The company recently raised $12.5 million in an oversubscribed funding round and aspires to open 350 stores in India in the span of next few years .

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