MobiQuest's mobile loyalty platform bags award for Innovation

MobiQuest, an enterprise mobility company, has announced that its flagship mobile loyalty platform - M'Loyal, has been awarded the Aegis Graham Bell award for innovation in business intelligence. The award was received by MobiQuest team at the Aegis Awards ceremony held at Jantar Mantar, Delhi. Aegis Graham Bell Awards is the only and the largest innovation awards for Telecom, Internet, Media & Edutainment. M'loyal is one of the leading self-serve mobile loyalty platform deployed across India, Malaysia, Dubai and Singapore by over 120 brands and engaging more than 40 million consumers on the M'loyal network.

M'loyal focuses on creating a strong value proposition for modern retail to capture consumers across all brand touch points, cluster them based on purchase, frequency and product category usage. Once rightly clustered, the platform allows you to send out digital campaigns to specific clusters and track ROI in real time at your POS.

M'loyal links directly into the POS of retailers and tags data right at the source to track purchase and repeat by mining data in real time and churning out analytics and insights for one-one consumer marketing.

According to Sabina Kamal, COO, MobiQuest, "The platform has evolved and now caters to all aspects of retail consumer engagement. Our analytics engine today allows you to dice / slice customers based on demographics, purchase patterns, buying behavior, location, data / time analysis, product category / SKU level & frequency trends. We are continuously innovating to make m'loyal, a defacto standard for Retail Loyalty, Mobile Communication and Retail Analytics."

MobiQuest has created one of its kind loyalty and customer acquisition infrastructure to help brands acquire customers at their POS, social media, web and shop in shop formats using handheld devices. M'loyal is a comprehensive platform combining tools across media to analyze consumer purchase patterns and increase redemptions and repeat purchase for the brand.

M'loyal is a disruptive technology platform in the mobile loyalty space, enabling retailers and B2C businesses to acquire, engage and reward their customers in the most innovative manner.

M'loyal is a self-serve mobile loyalty, data analytics and precision marketing platform that beautifully combines the use of mobile technology, coupled with web based CRM and visual analytics to produce amazing business results for retail brands. According to the company, the ease of deployment, hassle free SAAS model and fanatic functionality makes it the most desirable tool for marketers to drive huge ROI on their marketing ideas / campaigns / budgets.