M&S resorts to online retailing in India through Amazon
Vjmedia Works | March 03, 2017
British fashion brand Marks & Spencer (M&S), has started retailing through India's largest online store, Amazon.in, marking the brand's first diversification to a multi brand online marketplace in India.
After confirming its plan to minimize global brick and mortar operations, British fashion brand Marks & Spencer (M&S), has started retailing through India’s largest online store, Amazon.in, marking the brand’s first diversification to a multi brand online marketplace in India.
Launching the spring collection on Amazon, Venu Nair, Managing Director of Marks & Spencer Reliance India, said: “Whether choosing a classic white shirt, that special occasion dress or the ultimate feminine sleepwear, online shopping continues to grow in popularity in India as customers look for more choice and greater convenience. We’re delighted to launch today on Amazon.in, India’s largest online store, making it even easier for our customers to shop with us. Our range of 1,000 quality, stylish products, combined with Amazon’s reach and fast delivery, means our customers can order something truly special online, wherever and whenever suits them.”
Arun Sirdeshmukh, Head of Fashion, Amazon India, added: "Marks & Spencer is one of the leading and most loved brands and our endeavour has always been to offer the best brands with the most curated selection of products to our discerning customers across the country. Offering Marks & Spencer merchandise on Amazon is another step in that direction and will be an extension of the portfolio of global brands that our customers can enjoy through our platform.”