My Glamm opens an experiential flagship store in Mumbai
By Retail4Growth Team | Retail4Growth Team | November 25, 2020
The new experiential store offers a concoction of digital elements in the physical world with full safety measures, redefining the stereotypical beauty concepts.
An award winning European beauty product brand, My Glamm inaugurates a technologically enabled experiential flagship store in Mumbai. The newly built space is crafted to share the recent beauty ideas along with distinctive elements with utmost precautionary measures.
The space has a MyGlammXO Secret Lab that helps customers to test digital crowd-sourced formulation physically and send their responses back to the digital space through a signature philosophy. The installation of MyGlammXO Beauty Creator Booths is a wonderful concept wherein content lovers can utilize the space for their social media updates. The booths are enabled with latest technology and innovative adjustable lights. The Glamm Zone is a visually appealing experience room where customers can consult the experts and is also a perfect area to test looks under flawless light setting. The Glamm Stage is another pedestal to know about beauty products and latest beauty ideas. Finally, the Glamm Lounge is a welcoming area that allows people to make content with the help of virtual applications and facilitates sharing it in digital platforms.
Darpan Sanghvi, Founder and CEO, My Glamm, stated, “It is an experience that sums up the idea of co-creation and artistic work between a brand and a consumer. The whole idea is to blur the stereotypical beauty concepts and redefine them with the latest technology that is socially distant yet digitally connected.”