Nykaa continues expansion, opens third store in Hyderabad

After recently opening a retail outlet in Ahmedabad, Multi-brand beauty retailer Nykaa has opened a store in Hyderabad’s Jubilee Hills. The Nykaa Luxe store, which focuses on premium brands, is Nykaa’s third store in the metro.

Nykaa had been opening stores and kiosks at a fast pace prior to the coronavirus pandemic, but had to halt its expansion due to government regulations. Nykaa’s founder, Falguni Nayar, said in summer that she plans to continue Nykaa’s brick-and-mortar expansion plan with just a few months delay. The brand also expects its physical stores to reach pre-pandemic sales by the end of the year.

The store features Indian and international brands including Estee Lauder, Clinique, Bobbi Brown, Smashbox, Huda Beauty, Kay Beauty, Too Faced, Dolce & Gabbana, Montblanc, Giorgio Armani, and Versace. The store also has a dedicated section to Nykaa’s private label brand Nykaa Beauty. The brand recently launched Murad Skincare online, a brand which specialises in formulations with added vitamin supplements.