Myntra partners with Wildcraft to sell protective face masks

Fashion e-tailer Myntra has partnered with outdoor gear and clothing brand Wildcraft to sell personal protective face masks on its e-commerce platform to cater to the increasing demand for protective masks amid the spread of COVID-19 across the country, the company said in a statement.

Amar Nagaram, CEO, Myntra said that the company is looking at serving its customers in the most meaningful way during these trying times and has partnered with Wildcraft to bring high-quality protective masks to people across the country. “We are thankful to the government for their support and proud to serve the nation in the fight against COVID – 19 by providing our customers access to essential protective items right at their doorsteps and enabling them to stay safe indoors,” he added.

Clothing brand Wildcraft under its Hypashield range has launched protection masks with a three-layered filtration system to provide protection from three kinds of particles, the company said. Under this range, the brand aims to launch a set of personal protective products such as safety overalls, sleeping bags, and safety kits.

“It is an opportunity to serve the nation and its citizens in parallel. We plan to step into the Personal Protective Gear (PPG) segment with a set of products under the Hypashield umbrella meant to keep civilians, security, delivery, students, and medical personnel, etc., protected in the long run. Apart from masks, we have safety overalls, sleeping bags, safety kits in the development pipeline, ” said Siddharth Sood & Gaurav Dublish, Founders of Wildcraft in a joint statement.

The masks are washable, thus reusable and are environment friendly. Launched at a price of Rs. 200 per piece, the masks are available in packs of 3, 5 and 7 at Myntra's platform.