Nappa Dori opens Warehouse & cafe
By Satarupa Chakraborty | October 31, 2017
The leather brand combines craftsmanship and brand value into the experiential retail space.
Leather accessories brand Nappa Dori has opened its 9th outlet in a design of a warehouse including a café. Spread across 6000 sq ft, the outlet is located at New Delhi’s Chattarpur area. The outlet also doubles up as multibrand outlet for upmarket brands like Shift, Bodice and VegNonVeg.
Talking to Retail4growth, Gautam Sinha, Founder Nappa Dori, explained, “Breaking away from our regular retail design of our outlets, this space is intended to offer an immersive customer experience. The space showcases a huge atelier area to more behind-the-scene stories of our merchandises. This also gives opportunities for customization.” The café area, Café Dori, features coffee brand Blue Tokai and is planned to house more international coffee brands. Sinha has also hinted towards taking the same experience in Mumbai and some international cities. the brand today has 9 outlets across Delhi, Mumbai and Bangalore.
