New perfume brand Nisara creates fragrance hub

In another indication of the growing significance of offline retail for new lifestyle brands, fragrance brand Nisara, which is positioning itself as “an evolving and growing name in the fragrance industry” has announcedthe opening of its mini store at Pacific Mall, 2nd floor, Tagore Garden, Delhi.  

The company informs that previously the brand partnered with the Purplle store, and due to encouraging consumer response, decided to open its own store.  

Tarvinder Pal, Co-Founder & CEO of Nisara, says, “We are overwhelmed by the positive response from the public regarding the successful inauguration of our mini store. Our goal is to provide our consumers with easy access to top fragrance products, and this new location has enabled us to improve their shopping experience. We are excited to welcome both current and new customers and provide them with the great quality and service that we are known for."    

The company informs that the new mini store, spanning 140 sq ft, is designed with a modern and inviting ambiance, offering customers an opportunity to explore Nisara’s wide array of products in an immersive environment. “The sole aim of the store is to be a destination where beauty enthusiasts can discover their favorite products and find new inspirations,” it says.