Nexus Hyderabad Mall, Khushi Advertising partner to redefine in-mall advertising

Marking a new milestone in mall advertising and digital display, Khushi Advertisinghas partnered with Nexus Hyderabadto unveil India’s first Twin Stacked Anamorphic Cuboids, PRISMOX.  

The 3D screen is suspended at a height where visitors can enjoy the visuals without any 3D glasses. The innovative display will allow retailers to showcase and promote their brands in an immersive and visually captivating format with a 360-degree distortion free visual experience.  

As the company informs, PRISMOX’s unique technology will allow retailers to engage with the audience enhancing brand awareness and consumer interaction with a 20 seconds slot in a 5 mins loop. Brands can innovatively showcase their campaigns and product launches, creating hyper-real interactions that enhance impact and memorability. 

Strategically placed at the centre of the mall, these anamorphic cuboids will allow retailers to utilise the cutting-edge technology to promote campaigns, product launches in interactive video formats leaving a lasting impression and creating brand recall within the target audience.   

The structure features two cuboids with larger one measuring at 17x 12 feet, weighing 5 tonnes, and the smaller cuboid measuring 12x9 feet, weighing 3 tonnes. Designed with stability and engineering certifications, the structure visible from all sides and is suspended several feet above the ground.  

Commenting on the announcement, Nishank Joshi, Chief Marketing Officer, Nexus Select Trust, said, "At Nexus, we continuously strive to lead innovation in retail advertising and customer engagement. In partnership with Khushi Advertising, we are delighted to announce India’s first Twin Stacked Anamorphic Cuboids. We aim to empower brands and retailers to create impactful, interactive content that resonates with their audience. Through collaboration, creativity, and cutting-edge technology, we are excited to elevate marketing strategies to new heights, setting a benchmark in retail experiences."  

Speaking about it, Vishu Telang, CEO of Khushi Advertising, said,“We are thrilled to introduce PRISMOX, India’s first Twin Stacked Anamorphic Cuboids, in partnership with Nexus. Our specialized Mall Division is dedicated to delivering impactful, integrated out-of-home solutions and PRISMOX is poised to redefine in-mall advertising in a way never attempted before. The PRISMOX anamorphic screens enhance brand visibility for advertisers, offering brands an unparalleled opportunity to connect with a dynamic and ever-evolving audience in a futuristic way.”