NYKAA hits a century as part of Women’s Day drive

Leading omnichannel lifestyle brand Nykaa opened its 100^th beauty store, Nykaa On Trend at HSR Bangalore on the occasion of International Women’s Day.

“Nykaa operates two formats of beauty stores- ‘Nykaa Luxe’ and ‘Nykaa On Trend’, each built in line with the company’s vision that focuses on digitization not just in business processes but to deliver a truly seamless customer journey. Nykaa stores also have the capability for hyperlocal delivery, and to accept endless aisle orders, making its entire online assortment available to the store-consumer,” says the company statement.

Commenting on the launch of the 100th store, Anchit Nayar, CEO - E-commerce Beauty, Nykaa said, “From store one to hundred, our confidence in the power of the omnichannel model has remained strong and continues to grow. With innovation and agility at the heart of our business, Nykaa is constantly exploring newer pin codes for our retail stores to deepen our reach and to make shopping online and offline entirely seamless. Our focus remains on delivering on-trend, authentic products in line with the ever-evolving consumer behaviour and beauty trends. This has enabled us to secure the trust of consumers and we are humbled to witness their loyalty across all our points of sale for nearly a decade.”

Commenting on this milestone, Rohan Vaziralli, GM India at Estee Lauder Companies, a key partner brand said, “Congratulations on your 100^th door! We are proud to partner with Nykaa to bring an omnichannel prestige beauty experience to our consumers across India.”