OBEETEE CARPETS’ new Hyderabad store narrates brand craftsmanship

OBEETEE CARPETS, a prominent brand in the handwoven carpet industry, has opened its new flagship store in Hyderabad, at the prime location of Jubilee Hills.

Designed by Design 21, the store has been planned in accordance with a ‘level to level’ setting with the goal to exude charm like none other, according to the company statement. An interesting characteristic of the store is that it has been planned to provide the customers with a personalized experience, which showcases product detailing and a distinct narrative.

The store is a fine blend of craft and technology and adorns idiosyncratic furnishings and light fixtures. The walls of the store are covered with neutral tones which bring out the product features. “The furniture placed in solid tones adds extra comfort to homeowners and designers who visit to catch a glimpse of the store and the exquisite rugs displayed in it, while the brass patina on the walls reflects the carpet's life, beautifying further with age,” shares the company.

Angelique Dhama, CEO, OBEETEE CARPETS Retail, said, “OBEETEE CARPET’s new flagship store in Hyderabad is designed to help our customers embark on an unforgettable journey and truly experience all that the brand stands for. OBEETEE CARPETS with its expansion plan is set to spread the purest artisanal craftsmanship across cities. After the fantastic response at the Delhi and Mumbai stores, it is only imperative to spread the beautiful tradition, aesthetic and opulence to other parts of the country.”

The store is multilevel in nature and aims to highlight the intricacy and quality that the carpets represent while providing a perfect backdrop for the OBEETEE CARPET collection.