OLABI digital retail store system unveiled at RAI's meet in Bengaluru

Mindscape Computing launched its path breaking technology - Olabi - A Digital Retail Store System addressing the delivery of enhanced consumer experience in Brick and Mortar Stores. (www.olabi.ooo) at Retailers' Association of India's (RAI Bengaluru Members Networking Meet 2015.

The product will allow retailers to reinvent the consumers shopping experience and transform the retail industry through technology disruption in the brick and mortar stores. The product addresses the new millennial shoppers expectations of a Pervasive and Personalised shopping experience across channels.

Olabi provides for a seamless'click to collect' omni channel / endless aisles experience, an In-store personalised'phygital' experience for consumers through the use of Mobile devices and consumer insight analytics, Mobile apps that allow the retailer to have visibility & monitor his stores real time & 24x7.

Olabi is delivered as a cloud service ensuring that retailers have 24x7 visibility of their store operations while freeing themselves from the hassles of IT management. SAAS based subscription provides the benefit of moving technology investments from CAPEX to OPEX financial model ensuring low operating costs for the retailer.

Olabi is being launched as an open system, hence new innovations from start-ups can be easily integrated into the ecosystem, assuring the retailer that the platform is future proof.

Speaking on the occasion Sunil Kunders, Founder & MD, Mindscape said, "To meet the expectations of the'me Commerce' Consumer, it is time for orbit shifting digitally disruption in the store”.

Chetan Panchal, Director of Mindscape added, "Olabi will be focused on retail economics to deliver financial and experiential benefits to both consumer and the store.”

So why is a technology refresh required at the store?

According to the company, archaic technology has limited the profitability and nimbleness of the retail industry. Today, the millennial consumer demands Me-Commerce. If you want to get a competitive edge, you need to quickly ramp up your technology. It's time to replace the Store POS with a consumer centric, digital platform.

Despite the loud debate around e-commerce, one thing is clear. It is here to stay. Retail success lies in seeing it as less of a threat and more of an opportunity and Omni Channel can give a head start in revitalising existing business and generating new revenue.