Pantaloons’ new tech-first experiential store launched in Bengaluru
By Retail4Growth Bureau | November 06, 2023
The fashion brand has launched its very first Pantaloons OnLoop store in JP Nagar, Bengaluru.
Pantaloons, the fashion brand from Aditya Birla Fashion and Retail Ltd., has announced the grand launch of its very first Pantaloons OnLoop store in JP Nagar, Bengaluru today - what it calls “a historic step towards transforming the fashion retail environment”.
“Pantaloons OnLoop is a playful, distinctive, technology-first experiential store, designed for the young and modern customer who is seeking fun and excitement in all they do,” says the company statement.
The new store is spread over a sprawling 70,000 sq. ft. and according to the company, it’s a sensory feast, offering experiences beyond fashion, with a spectrum of 50+ fashion brands across categories of Apparel, Footwear, Watches, Sunglasses, Cosmetics, Bags and more. The store will house renowned ethnic wear brands Tasva, Jaypore alongside Pantaloons exclusive brands like Rangmanch, Akkriti, Indus Route etc. The store also hosts the first Coco Leni eyewear store in Bengaluru.
The store features Smart Trial Rooms, Endless Aisle, and a Customisation zone with heat transfer technology as well as options like embroidered badges, customized bag tags & more.
Commenting on the launch of the new concept, Sangeeta Pendurkar, CEO, Pantaloons, Style Up and Marigold Lane said, “Pantaloons has over the years become a fashion playground for the young modern shopper. Taking this to the next level, I am delighted to introduce Pantaloons OnLoop as the ‘go-to’ destination for the Gen Z, seeking all things lifestyle and fashion. Envisioned as a theatre of imagination, Pantaloons OnLoop offers the customer an unparalleled shopping experience.”