Parle makes special offer to consumers in Kolkata

Parle Products, one of India's pioneers in the biscuit and confectionary manufacturing segment, announced a special offer for its loyal consumers in the eastern market during the Puja festival. Consumers could avail a Free VIP Entry passbook with the purchase of 2 packs of Parle Top and also get a chance to meet and dine with popular Bengali actress Subhashree Ganguly.

Speaking about the festive offer, Bhavin Panchamia, Senior Product Manager, Parle, said, "Festivals are the best time to express our gratitude for our valued customers. Every year millions of ardent followers of Goddess Durga visit Pandals for darshan, standing in long queues for many hours. This offer will augment the spirit of celebration for our new and existing customers. With attractions like free VIP passes to Puja Pandals and meeting Bengals most popular actress we are sure consumers will make the most of it.”

Parle Products has also associated with the oldest and most revered Puja Pandal - Bosepukur Sitala Mandir. Through this union, the Bosepukur committee and Parle are directing their creative efforts in presenting a novel concept and unique design sensibilities to the Pandal's décor.

To commemorate the celebrations, the design of the Puja Pandal will showcase some of Parle's most favoured offerings in West Bengal. The design of the Pandal will depict a human food chain constructed out of over 3 lakh biscuits and 5,000 candies. The products used will be some of Parle's most loved brands - Parle Top, Parle Marie, Parle G, Parle Cream Cracker, Parle Mango Bite, Parle Kaccha Mango Bite and Parle Londonderry.

Speaking about the initiative, Bhavin Panchamia, Senior Product Manager, Parle Products, said, "Every year, we provide our consumers with an exciting and memorable experience during Durga Puja. Having tied up with the prestigious Bosepukur Sitala Mandir, our initiative this year is that first of its kind and will be bigger and better. Parle Products will celebrate with its consumers and provide them with an extra flavour to the festive spirit.”

Subhashree Ganguly, Parle Product's Brand Ambassador for the festive season said, "This is a unique venture and it gives me immense pleasure to be associated with India's most loved brand, Parle Products. Having grown up in Kolkata, I feel very connected with Durga Puja festivities as well as our oldest and iconic Bosepukur Sitala Mandir Puja Pandal. The concept to incorporate the story of Goddess Annapurna as a part of the Pandal's décor is outstanding and will be visual treat for everyone. I look forward to the celebrations ahead.”