Tuesday, December 07, 2021

Phoenix Palassio : Phoenix Mills new modern shopping mall open doors in Lucknow

By Retail4Growth Team | July 22, 2020

Spread across 13.53 acres and a built-up area of 1 million sq. ft, the mall has been used as an expansive canvas for the grandest architecture ever seen in shopping malls.

As the gradual unlocking of India takes place, Lucknow will now have a new destination —Phoenix Palassio. Spread across 13.53 acres and a built-up area of 1 million sq. ft, the mall has been used as an expansive canvas for the grandest architecture ever seen in shopping malls.

More significantly, being launched in the COVID-19 phase, Phoenix Palassio prioritizes the well-being and safety of its shoppers -- many of whom will be making their first trip to a mall since the first lockdown.  Phoenix Palassio has made significant investments in COVID-proofing every touchpoint. These include minimal contact services, floor markers to ensure social distancing, UV screening of bags, pre-sanitised shopping trolleys, hand sanitisers placed at multiple locations for easy access, and contactless payments at retail outlets and car parking. These have been implemented for customers, retail partners and employees, ensuring a safe retail experience for all.

Atul Ruia, Non-Executive Chairman, The Phoenix Mills Limited, said, "Phoenix Palassio is the first mall to become operational of the five that we are developing as a part of our ongoing expansion of over 5 million sq. ft. across Lucknow, Pune, Bengaluru, Indore and Ahmedabad. This expansion will see us double our mall portfolio by FY24.  We are confident that as the nation unlocks, rigorous compliance to government guidelines and global best practices in retail will set the tone for the sector's revival.”

Speaking on the notable brands that have partnered with Phoenix Palassio, Rashmi Sen, Chief Operations Officer - Malls, The Phoenix Mills said, “We are happy to share that the mall is fully leased. Several renowned international and national brands have partnered with us, including some who will showcase their products in Lucknow for the first time. Phoenix Palassio will be introducing 60 new brands to Lucknow. Brands like H&M, Aldo, Mango, Bath & Body Works, Steve Madden, The Collective, Under Armour, Brooks Brothers, Armani Exchange, Gas, Cover Story, Charles & Keith amongst others will be opening doors in the city of Lucknow for the first time. Starbucks will also make a debut in Lucknow at Phoenix Palassio. Anchor brands like Lifestyle, Westside, Marks & Spencer, Shoppers Stop, Pantaloons, Max and Big Bazaar will make shopping at Phoenix Palassio an experience befitting even the most discerning shopper’s palate.”

“Having been associated with Lucknow for almost a decade via Phoenix United, we have a deep understanding and appreciation of the city’s customers. Phoenix United has seen a positive response since its re-opening post the lockdown, signaling that the economy is slowly but surely on the recovery path. The location in upscale Gomati Nagar extension will not only help the Phoenix Palassio garner footfalls from the Lucknow city’s shoppers but also attract consumers from nearby cities and towns such as Kanpur, Barabanki, Rae Bareli, Faizabad and Varanasi, who are keen to shop for premium and luxury brands and have elevated experiences." added Mr. Sanjeev Sarin, Centre Director – Phoenix Palassio.




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