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PrettySecrets goes offline, opens first store in Mumbai

By VJ Media Bureau | April 04, 2017

The online brand goes the omni-channel route with its first offline stores at Bandra Linking Road and Phoenix MarketCity Kurla. PrettySecrets plans to expand its retail footprint with an additional 30 stores in 2017 and 300 stores by 2019.


PrettySecrets (MTC Ecom Pvt Ltd.), India’s leading online lingerie brand has opened doors to its first exclusive stores at Bandra (West) and Phoenix MarketCity Kurla today. Spread over 1300 sq. ft. in Mumbai, PrettySecrets has stepped-up to provide an omni-channel experience to its customers. The offline stores offer a complete range of 1200+ products. The aesthetics of the new stores mirror the brand’s young, fun and aspirational vibe and offer a personalised shopping experience.

Furthermore, PrettySecrets has planned to spread its wings by franchising 30 EBOs across metro cities this year and an additional 300 by 2019. It will expand its retail footprint in 10 cities and account for approximately 20,000 sq. feet of retail space in 2017. The stores are expected to contribute 25% to the company's revenues in the next 3 years. On the occasion of the launch Karan Behal, Founder & CEO, PrettySecrets (MTC Ecom Pvt Ltd.) said, “PrettySecrets has delivered a perfect union of style and comfort which was previously hard to find in a traditional Indian lingerie market. Our unique brand imagery and product offering has built a strong resonance with the customers. Their encouraging response has led us to launch our first exclusive stores in Mumbai today and we are delighted to announce the expansion of the franchise all over India.”

Presently, PrettySecrets.com serves more than 19,000 pin codes in India. The brand wants to optimize its omni-channel presence and offer the Indian consumers more than just a click-and-ship marketplace. Thus, it will soon release its Progressive Web App (PWA) in 2017 for an ultra-modern shopping experience.

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