Purple United Kids expands retail network with 100th store in Amritsar

Purple United Kids has achieved a significant milestone with the launch of its 100th store in Amritsar, signalling the brand’s growing physical footprint as a premium kids’ wear brand.

Beyond store count, the milestone reflects the brand’s evolution into a strong omnichannel retail ecosystem, combining well-designed products, quality fabrics, and immersive in-store experiences. From product design to in-store experience, digital engagement, and community connect, the brand follows a holistic approach to ensure a consistent and meaningful journey for both children and parents.

“The launch of our 100th store in Amritsar is not just a retail milestone; it reflects the trust families place in our vision and our focus towards shaping the future of kids,” shared the leadership team.