Rareism opens fourth store in Hyderabad

Rareism, a fashion brand for modern women under The House of Rare, is set to launch its fourth store in Hyderabad at Gateway Mall. This bold expansion cements the brand's foothold in South India's most discerning fashion market.

Spanning over 1,852 sq ft, the space features a minimalist, clean and sharp aesthetic, with crisp white walls that let the colours, textures and fabrics of the clothing really shine. Thoughtfully planned fixtures, open sightlines, and focused lighting create a calm, uncluttered environment, encouraging customers to experience each piece up close. The result is an elevated yet inviting atmosphere that mirrors the Rareism woman’s refined, contemporary sensibilities.

“Hyderabad represents a high-growth market with exceptional consumer demand, making it the ideal next step in Rareism's South India expansion," said Abhishek Srivastava, Chief Brand Officer of Rareism. "The incredible welcome we've received from Hyderabad's fashion community made Gateway Mall the natural choice for our next outlet, its premium footfall and affluent catchment put us right where our loyal customers shop. This expansion signifies our unwavering commitment to deepening roots across South India and capturing this region's immense potential”.

At The House of Rare level, the brand now operates 46 stores nationwide, underlining rapid and strategic expansion.