Recode Studio steps up expansion plans
By Retail4Growth Bureau | March 13, 2024
The cosmetics brand has announced the opening of two more stores – one in Indore and another in Ahmedabad - and has several other store launches lined up across different cities.
Recode Studios, the cosmetics brand, has announced the opening of two more stores – one in Indore and another in Ahmedabad, marking a significant step in its expansion strategy. The brand has plans to expand further with upcoming store launches in Lucknow, Pondicherry, Chennai, Hyderabad, Pune, Jaipur, and Allahabad.
The 200 square feet stores are positioned as spaces that align with the brand's aim to meet the specific needs of customers in tier 2 and tier 3 cities by providing a diverse range of cosmetic products closer to their doorstep.
Dheeraj Bansal, Co-Founder of Recode Studios, said, “We are excited to begin this journey of expansion and exploration with the launch of our new stores. Our vision at Recode Studios is to redefine beauty norms and make premium cosmetics accessible to diverse communities. The launch of these stores is a significant milestone in our journey and we are eager to bring our innovative products to many more cities.”
Recode Studios also invites renowned makeup artists to enhance the customer experience at each new store opening. This is aimed at enhancing the brand connection with customers and creating an exciting and engaging ambience for beauty enthusiasts.
