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Reliance Retail launches 2nd AZORTE store in Mumbai as tech enabled retail space

By Retail4Growth Bureau | November 11, 2022

Located at Nexus Seawoods Mall in Navi Mumbai, the premium fashion and lifestyle retail brand aims to offer a seamless tech-enabled consumer journey, says the company.

Reliance retail Lifestyle Brand, AZORTE

Continuing its retail expansion, Reliance Retail has announced the launch of the second store of its premium fashion and lifestyle brand, AZORTE at Nexus Seawoods Mall, Navi Mumbai.

The store, spread across around 15,000 square feet of retail space, is expected to strengthen Reliance Retail’s focus on a multi-format approach to cater to all consumer segments.

“Boasting an eclectic mix of intuitive retail technology, these smart AZORTE stores will showcase the best of global and domestic fashion trends and have an original take on style ranging from footwear, fashion accessories and more. To make the discovery-to-checkout journey seamless, the AZORTE store format has several industry-first tech-enabled interventions including mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks,” says the company statement.  

RFID-enabled interactive screens placed strategically across the stores, double as virtual styling assistants and smart fitting rooms help shoppers complete the look and at the touch of a button request additional sizes and other products. In addition, customers can reportedly opt for self-checkouts instead of queuing up at manned counters. 

While the smart stores offer an elevated customer experience through tech-aided solutions, shoppers will be delighted to discover the human touch, too, in the form of in-store fashion consultants, informs the company.

The first AZORTE store opened at 1 MG-Lido Mall, MG Road, Bengaluru. The company plans to ramp up its store presence across key markets over the coming months.

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