Second India store of Dockers® launched at Dehradun

Technology-native retail company ace turtle recently announced the launch of the second retail store of global lifestyle apparel brand Dockers® in India. The store opened at the Mall of Dehradun, positioned as the largest retail destination in Uttarakhand. 

Speaking about the launch, Nitin Chhabra, CEO of ace turtle said, "We are delighted to bring the globally acclaimed Dockers® experience to fashion enthusiasts in Dehradun with the opening of our exclusive retail store. This expansive store reflects our dedication to offering consumers a seamless shopping experience. We intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® to millions of Indian consumers through relevant online and offline channels. We will be opening more stores across Indian cities in the future.” 

Located in the bustling Mall of Dehradun that is fast becoming a one-stop destination for all consumer needs, the Dockers® store seeks to provide an immersive shopping experience for fashion enthusiasts. “It is a vibrant space designed to reflect its California roots. Customers can browse through a curated selection of Dockers'® latest collections, experience the brand's heritage through interactive displays, and receive personalized styling advice from expert staff,” said the company statement. 

Sharing the brand’s perspective, Natalie MacLennan, CEO, Dockers® said, "We are proud to expand the Dockers® presence in India with the opening of second store in Dehradun. This marks a significant step in our commitment to bringing Dockers® to more consumers in India, a market that continues to show tremendous potential for growth. Our collaboration with ace turtle ensures that we can deliver our signature blend of style, comfort, and innovation to a new audience, strengthening our brand’s legacy in this dynamic region."