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Shoppers stop enters Bhubaneshwar with its first store

By Retail4Growth Team | December 20, 2019

Located at Utkal Galleria Mall, the store is spread across 30,000 sq. ft. and takes the brand’s total store launches tally to 7 this quarter

Shoppers Stop, the country's oldest department chain, has expanded its retail footprint with the launch of its first store in Bhubaneswar. The new store, located at Utkal Galleria Mall, takes the brand’s total store launches tally to 7 this quarter. With the launch of its stores in Bhubaneswar, Pune and Lucknow, the company has augmented its presence even further to 89 stores across 41 cities in the country. Additionally, the retail brand launched 2 standalone beauty stores – MAC Bhubaneswar and MAC Vegas Dwarka, Delhi.

Rajiv Suri, Customer Care Associate, MD & CEO Shoppers Stop Limited, while commenting on the launch of the new store, said “Shoppers Stop is a bridge to luxury brand that ensures a delightful customer shopping experience every time. We are excited to announce our first store at Bhubaneswar that caters to the evolving needs of our customers. With the launch of this state-of-the-art store, we are happy to say that customers can look forward to latest brand offerings across different categories. I am pleased to share that with this new store; the brand has increased its presence across 89 stores in 41 cities.”

The salient features of the stores are:

  • While taking Bhubaneshwar towards a modern approach of customer experience, the first Shoppers Stop store in the city connects with the local art form known as “Saura Art” through Visual Merchandising
  • This store is approx. 30,000 sqft spread across 3 floors with products from various categories like beauty,  watches, fragrances, sunglasses, non-apparel and apparel options for everyone
  • Each floor has a clear customer circulation with defined areas for customer seating
  • Every area showcases the latest trend using the best mannequins
  • The customers can use the lift & pair of escalators to circulate their way vertically
  • Along with the customer circulation, there are well-planned locations for VM displays
  • Every section of the store has enough mirrors to provide the customers an ease of selection before making their way towards the strategically placed trial room banks on each floor
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