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Shoppers Stop, G.O.A.T Brand Labs sign exclusive partnership

By Retail4Growth Bureau | September 15, 2022

The partnership aims enable G.O.A.T Brand Labs’ direct-to-consumer lifestyle brands to leverage Shopper Stop's powerful Pan India Omni-channel presence and its in-depth sector-specific expertise to assist young brands in scaling and growing at a faster pace.

Retail major Shoppers Stop and G.O.A.T Brand Labs, the leading house of D2C brands, have announced an exclusive partnership to enable G.O.A.T Brand Labs’ direct-to-consumer lifestyle brands to leverage Shopper Stop's powerful Pan India Omni-channel presence and its in-depth sector-specific expertise to assist young brands in scaling and growing at a faster pace. It will also enable the two entities to draw upon each other's strengths to effortlessly serve India's growing and evolved customer base.

Venu Nair, Customer Care Associate, MD & CEO at Shoppers Stop Ltd. says, “This strategic partnership with G.O.A.T Brand Labs is in line with our brand purpose of fulfilling the lifestyle choices of our customers. G.O.A.T brands have a unique set of D2C brands that will appeal to a younger audience and help us, onboard new customers. This is a win-win for both the brands, and I look forward to this collaboration and how the synergies will positively work out.”

Rishi Vasudev, CEO & Co-Founder of G.O.A.T Brand Labs says, “Even though G.O.A.T Band Labs acquires digitally native brands, our strategy has always been to adopt an omnichannel approach. And to do that, we have partnered with the best in the country, Shoppers Stop. Together, we have used customer insights and demand planning to decide the first cohort of stores to launch our brands in.” 

Shoppers Stop houses over 500 brands that cater to the aspirations of the customer and its wide national footprint and effortless Omni-channel shopping experiences allow customers to gain access to a multitude of brands from anywhere. G.O.A.T. Brand Labs, on the other hand, focuses on creating a platform for creativity for young D2C brands, offering them a strategic business outlook, seamless data insights, and deep expertise in brand building, digital marketing, and product development. As part of this collaboration, lifestyle women's brands such as The Label life and Abhisthi, will now be available at Shopper Stop stores and website, followed by trueBrowns and many more to follow.

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