Shoppers Stop on expansion spree, opens 5 new stores across 4 cities
By Retail4Growth Bureau | February 22, 2022
The retail brand says it continues to expand its reach and is all set to open new department stores every year, having already expanded its presence beyond the metros to tier 2 cities.
Shoppers Stop has launched 4 department stores in Jaipur, Jodhpur, Lucknow, Chhatrapati Shivaji Maharaj International Airport (Domestic wing) and #SSBeAUTY, a luxury beauty store in Mumbai.
Commenting on the expansion, Venugopal Nair – Customer Care Associate, Managing Director & Chief Executive Officer, Shoppers Stop Limited said, “Shoppers Stop is a bridge to luxury brand that ensures an impeccable customer shopping experience for its customers both offline and online. Keeping in sync with our expansion strategy, we have launched 5 stores, in Jaipur, Jodhpur, Lucknow, and Mumbai. Our expansion has reinstated our commitment and strive to ensure an immaculate experience for our customers. With these new stores, the brand has enhanced its retail footprint across 86 departmental stores in 46 cities.”
The brand continues to expand its reach and is all set to open new department stores every year. Over a period of time, the brand has expanded its presence beyond the metros in Tier 1 and now in Tier 2 cities, the company statement said.
Shoppers Stop’s key strategic pillar, beauty witnessed tremendous growth with the launch of #SSBeAUTY stores, which is a standalone beauty format. The plan is to expand and open more #SSBeAUTY stores this year, the statement added .
According to the company statement, Shoppers Stop has invested Rs 40 crore in digital to enhance the customer experience and a strategy to build a sustainable growth rate.