Shree to add 100 more stores

Ethnic retailer Shree has disclosed their plan to add 100 stores by the end of current financial year, in addition to their already existing 65 stores. The expansion plan will focus in tier-III cities as well as the brand’s debut in popular high footfall malls in metros.

Shree began as an online retailer in 2011 and came into exclusive store retailing in 2015. Currently, the retail brand operates in CoCo, FoFo and FoCo models for EBOs. Shree will also bring their new store identity soon with the objective of bettering shopper convenience and intensifying display spaces.

Talking to Retail4growth, Ratnesh Singh, Manager – Retail, Shree Lifestyle, added, “Our typical store size varies between 400 and 800 sq ft, depending upon market need and customer base. We are functioning more in fast fashion in the ethnic category by keeping our price point affordable and more interestingly treating 12 months as 12 seasons. Therefore, our collection, VM stories etc change every month, offering our customers a constant sense of freshness. In terms of retail expansion, we have covered cities like Mumbai, Northeastern cities, Delhi etc, although our robust presence still remains within North India. This year, we will be trying many new markets including metro mall locations as well as promising tier III markets.”