Simpli Namdhari's on drive to promote local FMCG brands
By Dhwani Dharamshi | November 11, 2024
The initiative ‘Vocal for Local’ launched on Kannada Rajyotsava day aims to encourage five local FMCG food brands selected to showcase their unique products at the by Simpli Namdhari's stores.
Retail chain Simpli Namdhari's has launched a new initiative aimed at empowering local FMCG brands.
Launched on November 1st on Kannada Rajyotsava, ‘Vocal for Local’ is a program by Simpli Namdhari's where five local FMCG food brandswill be selected to showcase their unique products.
Gurmukh Roopra, Group CEO, Namdhari's Group says, commenting on it “This initiative aligns with our mission to uplift local brands and offer them a pathway to growth. Supporting local businesses has a ripple effect on the community. Every purchase boosts our local economy, creates jobs, and keeps money circulating within the region.”
From dedicated shelf space, displays sampling opportunities in the store, to promoting them on all the social media platforms, there will be a range of opportunities for these brands and products with potential, informs the company.
Sharing further details on the new initiative with Retail4Growth, Hema L, Head of Marketing, Simpli Namdhari's, said, “We take into account consumer trends, market surveys, customer preferences to determine which product will be added to our store. For these brands, one of the main limitations to showcase their products in stores is the huge registration fees. As retailers, we don’t want these potential brands and products to die out. This initiative is a steppingstone, focused on encouraging brands to develop good products.”
As a Karnataka-first brand, the Vocal for Local initiative reflects Simpli Namdhari’s focus on building a community and providing a platform for the region’s small-scale brands to thrive. The company informs that the ‘Vocal for local’ initiative will be expandedto include pan India brands in the future.
As Hema shares, the initiative is part of the retailers’ focus on promoting healthy foods and local brands. Further, sharing her on thoughts on whether the quick commerce trend has impactedthe retailer’s business, Hema adds, “Quick commerce has not impacted us much. We are strong on offline stores, which are our main source of revenue generation. Additionally, our loyal customers prefer the store experience to check the quality of the products, something which quick commerce lacks.”
