Skechers enhances retail presence with revamped New Delhi store

Skechers, positioned as the Comfort Technology Company®, unveiled its newly revamped New Delhi store at Pacific Mall Tagore Garden. The latest update among Skechers’ 52 retail stores across the city, the 2,472-square-foot destination showcases the brand’s lifestyle and performance footwear and apparel collections as well as dedicated specialty sports zones. 

The brand celebrated the store re-opening by hosting its ninth Skechers Community Goal Challenge. The high-octane event, which took place today, July 25th, was headlined by actress and fitness enthusiast, Bhumi Pednekar joining forces with the participants in a collective mission to complete a 1,000-kilometer run on treadmills at the new store. The challenge, a continuation of Skechers’ CSR-led store launch initiatives, successfully fostered community spirit and inspired attendees to push their fitness boundaries. 

Upon reaching the 1,000-kilometer goal, Skechers donated 100 pairs of children’s footwear to The Kutumb Foundation, an NGO dedicated to empowering children and youth from disadvantaged backgrounds through education, sports and social development. 

Talking about the store and event, Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said, “New Delhi is a pivotal market for us, and this launch represents our commitment to providing a 

world-class shopping experience to its dynamic and fitness-conscious population. This store is designed to be a one-stop destination for sports lovers, with dedicated areas for our specialty sports category. The Community Goal Challenge embodies our core values of promoting fitness while giving back to the society. Partnering with The Kutumb Foundation allows us to make a meaningful impact and support the incredible work they do for children in the city.” 

Skechers’ retail network comprises 435 stores throughout India.