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Snapdeal claims fashion category saw 250% jump

By Christopher Brace | December 24, 2015

Women's fashion category witnessed 220 per cent increase in orders, followed by men\'s fashion (130 per cent) and children's fashion (100 per cent)

Fashion has become a major vertical for online marketplace players such as Snapdeal, Flipkart and Amazon, which are going all out to promote buying of fashion apparel on their portals and getting into tie-ups with major brands.

Snapdeal on Wednesday said their fashion category had grown 250 per cent year-on-year and attracted the highest number of users in 2015. The firm said the women's fashion category witnessed 220 per cent increase in orders, followed by men's fashion (130 per cent) and children's fashion (100 per cent). It added sales from tier-II and tier-III cities had grown significantly.

"The category has grown tremendously this year. One key reason is our exclusive partnerships with brands such as Tribhovandas Bhimji Zaveri, Ekta Kapoor's Ek, Shoppers Stop, as well as partnership with leading brands like Benetton, Jack & Jones and Vero Moda," Rahul Taneja, vice-president (category management), Snapdeal, said.

Flipkart's fashion push

Flipkart on Wednesday said it had partnered with Pitti Immagine, an Italian fashion organisation devoted to promoting the fashion sector. The partnership is aimed at empowering sellers on Flipkart to create designs in line with global trends. "Offering sellers an end-to-end fashion trends solution, 'Trendstalk' has been launched for them," it said. Flipkart also joined hands with Arvind Mills and designers like Timzy Batra and Prithvi Rao.
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