Soch opens its 11th exclusive store in Hyderabad

Soch, the evening and occasion wear brand, has announced the strengthening of its strong presence in South India with the launch of its 11th exclusive store in Hyderabad. 

“A key market for the brand, Hyderabad’s deep-rooted cultural heritage and evolving fashion sensibilities make it central to Soch’s growth Journey,” says the company. 

Located at Lakeshore Mall, the new store spans over 1,000 sq. ft. and showcases Soch’s signature range of thoughtfully crafted ethnic and fusion wear.

The opening of Soch’s 11th store in Hyderabad coincides with the brand’s much-awaited Red Dot Sale.

Soch today operates over 175 exclusive stores across 65+ cities. The brand also offers omnichannel shopping experience through its website soch.com and leading marketplaces including Amazon, Myntra, Ajio, Nykaa, Tata Cliq and Flipkart.