Stori to reach a mark of 100 stores by 2020
By Satarupa Chakraborty | April 29, 2018
Planning to add 24 stores by next year, value fashion chain in menswear Stori plans to reach a mark of 100 stores by 2020. The store expansion will focus in tier-II and III cities.
Value fashion chain for menswear Stori plans to reach a mark of 100 stores by 2020. The chain, which already has a presence through almost 600 LFSs and MBOs, started their EBO journey last year and has about 15 stores currently.
Talking to Retail4growth on expansion and preferred markets, Deepak Agarwal, Marketing Manager, Retail, explained, “Dealing with 100% quality cotton merchandises, we are adding 2000 new styles in every 6 months. We are already enjoying 20%-30% growth every year. After starting to open EBOs last year, we are expecting further growth. We target to become one of the leading value fashion chain in tier-II and III markets. We will be opening 24 more stores next year in states like Orissa, Bihar and West Bengal.”
Mumbai-based Insync Shop Fittings is supplying fixtures to all Stori stores.