SUGAR Cosmetics open doors to an exclusive destination in Surat
By Retail4Growth Team | Retail4Growth Team | October 06, 2020
The new store launched at VR Mall, is an exclusively built brand outlet that aims to redefine the shopping experience of all the makeup lovers in the city.
The Indian online store for high quality makeup, SUGAR Cosmetics launched its new brick-and-mortar store at VR Mall in Surat. The store accommodates superior products across all its make-up and skincare range.
The newly launched store is an exclusively built brand outlet that aims to redefine the shopping experience of all the makeup lovers in the city. Due to its inauguration during the pandemic, the brand aims to offer an in-store healthy ambience to its visitors and also adopted all mandatory measures to provide customer safety.
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As per a report released in 2019, the company earns 70% of its revenue from the metro cities; however the idea of expanding its presence in tier 2 cities evolved after the success of its experimental booth set up at Siliguri in West Bengal, last year.
With this initiative, the cosmetic brand ticks off another successful project from the list of its 100 store plans, where most of the expansion was planned in tier-2 cities, according to the company.