Swiss luxury watch brand IWC Schaffhausen opens its 1st India boutique at Jio World Plaza

IWC Schaffhausen, the Swiss luxury watch manufacturer has announced the opening of its first boutique in India at Jio World Plaza, Mumbai with its long-standing partner and one of India’s leading retailers of luxury watches, Art of Time.

Located in Jio World Plaza, the city’s new luxury shopping destination, the boutique is designed as an intimate and welcoming space, says the company.

The new boutique at Jio World Plaza spans an intimate 40 sqm space. “Clients can immerse in the world of watchmaking excellence in a relaxed space and enjoy private consultations to gain deeper understanding of intricate horological details and appreciate the stories behind each collection.

“The Indian luxury connoisseur has a deep understanding and appreciation for Swiss watchmaking, innovation, an eye for detail and a growing appetite for exclusive experiences. The opening of the first boutique in the country in partnership with Art of Time is an excellent platform to bring the IWC Schaffhausen craftsmanship and timeless design to the heart of Mumbai. Customers will have access to exclusive collections and will be able to fully immerse in the world of watchmaking in a luxurious environment,” states Mehdi Rajan, Managing Director of IWC Schaffhausen for the Middle East, India and Africa.

Commenting on the partnership, Directors of Art of Time, Gaurav Bhatia and Bharat Kapoor said, “We have enjoyed a long-standing relationship with IWC Schaffhausen, and the opening of this new boutique further strengthens our association.”