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Tasva’s new flagship in Hyderabad celebrates sartorial richness

By Retail4Growth Bureau | August 28, 2024

The men’s occasion wear brand from ABFRL in collaboration with Tarun Tahiliani has launched its new flagship store at Himayatnagar, Hyderabad, which spans 4,823 sq ft and is all set to become the go-to destination for men’s fashion in the city.

Tasva from ABFRL positioned as the “wedding and occasion wear brand for the modern Indian man” in collaboration with ace couturier Tarun Tahiliani - has opened the doors to its new flagship store at Himayatnagar, Hyderabad. 

Spanning 4,823 sq ft in one of the city’s most prestigious locales, this store aims to become the go-todestination for men’s fashion, says the company. 

The opening was marked by the presence of Hyderabad’s own superstar Naga Chaitanya gracing the event alongside the legacy designer -Tarun Tahiliani as Tasva’s Chief Design Officer. 

“The Himayatnagar store isn’t just a place to shop—it’s an experience. Designed to reflect the evolving tastes of India’s cosmopolitan man, the store creates a harmony between earthy wood and brass with contemporary aesthetics, drawing inspiration from India’s history and heritage. The garments are arranged in a visually stunning ombre cascade, ensuring that every step you take is a feast for the eyes,” says the company statement. 

Hyderabad’s vibrant cultural tapestry and rapidly growing economy, was the obvious choice for Tasva’s expansion. Ashish Mukul, Brand Head of Tasva adds, “At Tasva, our goal has always been to make designer Indian wear accessible to a wider audience. The launch of our store in Himayatnagar is a testament to our commitment to bringing the best of tradition and modernity to our discerning customers in this vibrant city.”

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