TechnoSport expands Pan-India with new stores in Gurugram and Erode
By Retail4Growth Bureau | October 30, 2025
With the launch of two new outlets, TechnoSport now operates 26 Exclusive Brand Outlets across India, moving steadily toward its target of 50 stores by the end of the current financial year.
TechnoSport, an activewear brand, has launched two new Exclusive Brand Outlets (EBOs) in Gurugram, Haryana, and Erode, Tamil Nadu, marking a significant milestone in its nationwide retail expansion. With these additions, the brand now operates 26 EBOs across India, crossing the halfway mark toward its goal of 50 outlets by the end of this financial year.
The Gurugram outlet, located at Elan Epic Mall, Sector 70, spans 1,678 sq. ft. and was inaugurated by Puspen Maity, CEO of TechnoSport, and other senior leaders. The launch in Gurugram represents a strategic addition to TechnoSport’s North India portfolio, catering to the city’s young, urban, and fitness-driven population.
The Erode outlet, located at Perundurai Road, spans 2,202 sq. ft. and reinforces TechnoSport’s strong foothold in South India. Erode’s rising fitness culture, economic stability, and logistical connectivity make it an ideal Tier-2 city for expansion. The new store allows the brand to deepen engagement with South India’s activewear community while tapping into a growing customer base beyond major metros.
“These store launches across two key geographies mark an important moment in TechnoSport’s journey toward becoming India’s most accessible and trusted activewear brand,” said Puspen Maity, CEO, TechnoSport. By opening stores in both Gurugram and Erode, we’re bridging two dynamic markets, Northern and Southern India and bringing our innovation-led, performance-driven products closer to customers across the country. Reaching the halfway mark toward our 50-store target this FY is both a proud milestone and a reflection of the growing love for TechnoSport nationwide.”
“With EBO revenues doubling year-on-year and conversion rates of 83% on walk-ins across outlets, TechnoSport continues to sustain strong business momentum. The brand remains firmly on track to achieve its ₹600 crore revenue target for FY 2025–26, driven by strategic retail growth, localised offerings, and focus on delivering performance and style for every Indian consumer,” says the company statement.
