Third Wave Coffee opens first cafe in Agra

Third Wave Coffee, a leading coffee-first QSR brand, continues its expansion in North India with its entry into Agra, marked by the launch of a new café on Fatehabad Road in Tajganj. This further strengthens its presence in Uttar Pradesh. With this launch, Third Wave Coffee now operates over 220 cafes across India, including 66 cafes in North India, reflecting the brand’s continued focus on expanding into high-potential markets.

Agra, known for its rich cultural heritage and strong tourism footprint, presents a unique opportunity for the brand to engage with both local communities and travellers seeking elevated café experiences. With evolving consumer preferences and a growing appetite for experiential dining, the city aligns well with Third Wave Coffee’s vision of building community-led café spaces.

Located in the vibrant precinct of Tajganj, the café is designed as a welcoming space for residents and travellers alike. The menu features a range of signature brews, speciality single-origin coffees, artisanal bakes, quick bites, and thoughtfully curated food offerings that cater to evolving consumer preferences. By bringing together quality, comfort, and community, Third Wave Coffee aims to seamlessly integrate into the city’s social fabric and deliver an elevated café experience to the patrons.

“Our entry into Agra marks an exciting step in our journey as we continue to expand into culturally vibrant and fast-evolving cities across India,” said Rajat Luthra, CEO of Third Wave Coffee. “We see strong potential in Agra’s growing café culture and are excited to introduce our perspective on coffee and community-driven experiences to the city. We look forward to becoming a part of our customers’ everyday moments as well as their travel experiences."

The café will also offer a seamless, tech-enabled experience through the Third Wave Coffee app, allowing customers to order ahead and enjoy a more personalised experience.

With plans to open 100 additional cafes nationally by 2026, Third Wave Coffee remains focused on accelerating its growth trajectory by strengthening its presence in existing markets and thoughtfully expanding into new geographies. Fuelled by its Food Innovation Lab and state of the art roastery with robust production capacity, the brand remains dedicated to delivering consistent quality, fostering community-led spaces and shaping the evolving speciality coffee culture in India.