This skin care brand uses cutting-edge tech for shopper interactions

RAS Luxury Skincare, a brand positioned as “India's premier Farm-to-Face®️ luxury skincare brand”, has announced the opening of its flagship store at Nexus Seawoods Mall in Navi Mumbai.  

The new flagship store, spanning 405 square feet, aims to extend the brand positioning to the physical space, expressing the brand focus.  

At the core of the RAS flagship store is the Face Skin Analyzer, a cutting-edge device that provides an in-depth, personalized analysis of skin. Using advanced digital imagery—RGB visible light, PL polarized light, and UV spectrum imaging—along with AI and image analysis, the Analyzer gives precise insights into various skin conditions, such as fine lines, wrinkles, pores, pigmentation, UV damage, and moisture levels. “This allows them to create customized skincare solutions that are truly tailored to your skin’s unique needs. What sets this technology apart is its ability to generate detailed reports and track your skin’s progress over time. With the help of 3D visual tools and side-by-side comparisons, you can actually see your skin's transformation. The store also features Sense Touch Technology™️, enhancing the shopping experience by providing detailed visual product information and usage tips with a simple touch, says the company statement. 

Speaking about the store launch, Shubhika Jain, Founder & CEO of RAS Luxury Skincare, says, "With the launch of our flagship store, we are excited to bring our unique Farm-to-Face®️ philosophy directly to consumers in the most immersive form where we can make them experience the true essence of the brand. This store not only represents our growth but also our dedication to creating products that offer genuine results through natural and scientific innovation."   

The brand has ambitious expansion plans of opening 100 more stores both nationwide and globally over the next four years.  

Speaking on the occasion Nizar Jain, Chief Leasing Officer, Nexus Select Malls said: “We are delighted to welcome the first flagship store of RAS Luxury Skincare at Nexus Seawoods Mall. As the beauty industry thrives with innovative brands, RAS stands out by beautifully blending science with ancient medicinal practices. This addition will undoubtedly enhance the shopping experience for our patrons, offering high-performance skincare solutions rooted in nature and enhanced by science & technology.”