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Toys “R” Us makes its debut at Phoenix Market City, Bangalore

By Chanda Kumar | October 07, 2017

Tablez India, franchise partner for Toys“R”Us in India, plans to open 65 stores by 2025.

Leading global retail brand Toys “R” Us, made its entry into the Indian market by unveiling its first store at Phoenix Market City, Bangalore today. Tablez India, a division of Abu Dhabi-based LuLu Group International has, in an exclusive master franchise agreement with US company, Toys Pvt. Ltd., launched the Toys“R”Us experiential store spread over 20,000 sq ft, which offers a full range of toys for both boys and girls in the age group 3 to 11 years and has a dedicated section for each category of toys. In India, the brand has launched the store in two formats - Toys“R”Us® which is the world's leading toy store and Babies “R”Us, a one-stop destination for baby essentials. On the occasion of the launch of the store, Adeeb Ahamed, Managing Director, Tablez India, said “We are delighted at setting up the first Toys“R”Us store in Bengaluru.  India is among the fastest growing market for toys retail and is growing at a rate of 15 to 20% percent annually. We are planning to expand our stores in other parts of the country. We are aiming to have our second store in Delhi by November this year and by end of this financial year we will have two more stores in Chennai and Mumbai.”  

Toys “R” Us operates more than 850 eponymous and Babies “R” Us stores in North America and its products are sold at 1,000 inter-stores in 37 countries. Tablez India, part of LuLu Group International, has introduced leading global brands in F&B, toys, lifestyle and apparel to India. This includes Cold Stone, Toys “R” Us, Springfield, women’secret, Galito’s & Bloomsbury’s. Tablez currently operates more than 35 outlets globally and plans to expand to 250 outlets by 2020.

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