TUMI launches its first virtual store in Asia

TUMI, international travel, lifestyle and performance luxury brand, launched the breakthrough TUMI Virtual Store to debut its Spring 2021 collection and deliver an immersive and enhanced Omnichannel experience to customers all around the Asia Pacific and Middle East region.

Ushering in a creative new age of digital retail that connects fans with the brand like never before, the TUMI virtual store is a dynamic storytelling medium that inspires customers to embark on a journey through thoughtfully designed interactive touch points and activations.

Further enhancing the overall TUMI O2O (‘Online to Offline’ and ‘Offline to Online’) shopping experience, the Virtual Store is connected to other TUMI shopping channels via its Chat-and-Shop function allowing for seamless customer movement to the point of purchase. Furthermore, those visiting the TUMI physical stores in the region can explore the TUMI digital landscape via in-store kiosks, for an enhanced offline experience.

“Our new Virtual Store is part of this holistic approach to connect with our customers wherever they are and evolve with their changing circumstances and lifestyles. Through the TUMI Virtual Store and our Regional Livestream Launch Event, we are excited to welcome fans to experience the latest innovation from TUMI as well as our new Spring 2021 collection,” says Adam Hershman, Vice President of TUMI, Asia Pacific and Middle East.

“The past year has shown us the importance of connection and we at TUMI have been exploring and developing new ways for us to connect and engage with our community as a result. This season, we are thrilled to elevate the experience of our Asia Pacific and Middle East fans with the new TUMI Virtual Store and our first-ever regional livestream event.” said Victor Sanz, Tumi Creative Director.