URBAN REVIVO opens store in London as part of global expansion drive
By Retail4Growth Bureau | May 12, 2025
Further to the new Covent Garden store in the UK capital, the brand plans to have a second store in the city soon, with plans to enter global fashion capitals like Hong Kong, Tokyo, and other cities worldwide in the near future.
International fashion apparel brand URBAN REVIVO has announced the opening of its new store in London,located on 8-12 Neal Street in Covent Garden—a vibrant hub of culture and commercein the UK capital.
The company says thenew 515 sqm new store reinforces the brand’s focus on the European market with approximately 60% of the store's products from collections led by UR's London-based European Design Center, featuring styles, silhouettes, and fabrics tailored for the European market.
“This opening transcends a conventional store launch—it's a curated fusion of art, fashion, and community,” said Vivian Chen, CEO of UR International. “We're thrilled to introduce URBAN REVIVO's vision to London and become an active part of the city's vibrant and world-renowned fashion scene.”
“London's influential role as a global fashion trendsetter makes the UK a pivotal strategic market for UR,” said Leo Li, CEO and Founder of UR. “Following our New York debut earlier this year, the opening of our London flagship marks another international milestone that reinforces UR's position in the global fashion landscape. Further to the Covent Garden store, we will have a second London location opening soon, with plans to enter global capitals of fashion like Hong Kong, Tokyo, and other cities worldwide in the near future.”
Vivian Chen, CEO of UR International, further said, speaking about the company’s global expansion strategy, “Since its establishment in 2006, UR has gained the love of consumers in the Asian market. Currently, we have over 400 stores across countries such as China, Singapore, and Thailand. Building on our success in Asia, UR aims to further expand into the European and American markets.The year 2025 marks a crucial milestone for UR as we enter the European and American markets. We made our debut in North America with the opening of our flagship store in SoHo, New York, in February. We are now expanding into the UK and the European market, with plans to open a second store in London soon.”
