U.S. Polo Assn’s Panaji store dons new brand identity

Brand U.S. Polo Assn., the Indian casualwear brand of the United States Polo Association (USPA) group, and sold by Arvind Fashions Limited, has announced the unveiling of its new brand store in Panjim, Goa. The all-new store at M.G. Road is spread across 2237 sq. ft. 

Spread across 2 floors, the new brand store at M.G. Road features ‘rebranded identity’ having an all-white interior, enhanced with the ubiquitous brand colors, wood, metal, and concrete detailing. The store also features a special wall that embodies the spirit of polo - classic and cool.

Speaking at the store launch, Amitabh Suri, CEO, U.S. Polo Assn. - Arvind Fashions Limited, said, “We are thrilled to announce the grand opening of our U.S. Polo Assn. store in the vibrant and picturesque land of Goa, a momentous occasion that marks a significant milestone for our brand. We are excited to bring the timeless elegance and sporty sophistication of our brand to this coastal paradise. What adds immeasurable joy to this event is the presence of over 100 passionate team members of our U.S. Polo Assn. family who have flown down from Bangalore to Goa to be a part of this historic moment. The U.S. Polo Assn. brand store at M.G. Road carries the brands’ product offerings in the form of USPA Mainline, USPA Sport, Denim & Co., Footwear, Accessories & Innerwear.”