Van Heusen launches'My First Formals' collection exclusively on Amazon Fashion
By Nabamita Chatterjee | Vjmedia Works | December 28, 2016
With this exclusive online launch on Amazon Fashion, Van Heusen is aiming at young India who is set to enter a new world of exciting careers and opportunities.
Van Heusen, India’s leading fashion apparel brand, entered into an arrangement with Amazon Fashion for the exclusive online launch of ‘My First Formal’ apparel for the young professionals. Van Heusen's young collection `My First Formals’ aims at resonating the free spirited nature, enterprising at heart and ready to take on the world with enthusiasm and fun.
Van Heusen’s `My First Formals’ will be available exclusively on Amazon Fashion with 16 bright seasonal colors that represent an elegant palette of young formal shirts. Commenting on the launch, Arun Sirdeshmukh, Head, Amazon Fashion, India said, “Every time our customers visit Amazon Fashion, they will find a great and wide selection of fashion merchandize that suits their varied preferences. We are increasingly becoming a destination that fulfills every fashion need of our customers in India. The launch of “My First Formals” line by Van Heusen on Amazon Fashion validates our constant efforts in that direction and we are excited to bring this line to budding younger professionals across the country through our platform”.
Sooraj Bhat, Chief Operating Officer (COO) - Fashion Brands, Madura Fashion and Lifestyle, Aditya Birla Fashion and Retail Ltd. said, “We are delighted to partner with Amazon Fashion for an exclusive online launch of Van Heusen’s first of its kind apparel collection ‘My First Formals’. Van Heusen is an aspirational brand as it now extends itself to the young professional who wants to purchase his first formal shirt. This new ensemble resonates the brand’s philosophy of making fashion formals accessible to all professionals.”
Amazon Fashion is amongst the largest fashion stores in India with selection across apparel, shoes, watches, handbags, luggage, sunglasses, fashion and precious jewellery.