Vanity Wagon, Shoppers Stop partner to create clean beauty marketplace
By Retail4Growth Bureau | November 08, 2023
The partnership will first launch 7 high-performing Shoppers Stop and SS Beauty outlets across different cities, with plans to expand to an additional 50 outlets in the next one year.
Vanity Wagon, positioned as India's largest clean beauty marketplace, has announced its strategic partnership with Shoppers Stop. With this, Vanity Wagon becomes the exclusive curator of clean beauty products for online and offline stores under the Shoppers Stop umbrella. At first, the partnership will launch 7 high-performing Shoppers Stop and SS Beauty outlets across different cities, with plans to expand to an additional 50 outlets in the next one year.
Prateek Ruhail, Co-Founder & CEO, Vanity Wagon, stated, "We are incredibly excited about the partnership with Shoppers Stop. We believe that clean beauty is not just a trend but also a lifestyle. With this collaboration, we are poised to redefine the beauty industry. Our partnership strengthens the clean beauty community and promotes an interconnected business ecosystem. It also allows for experimentation with new products and aligns with an Omni channel retail strategy.”
Further, Naina Ruhail, Founder and Co-CEO, Vanity Wagon adds, “Our journey to create a transparent and trustworthy platform for clean beauty enthusiasts has led us to this remarkable partnership. It represents a significant step towards making clean beauty accessible to a larger audience. We are dedicated to providing our customers with the best clean beauty products, and Shoppers Stop's extensive reach will help us achieve this goal."
Biju Kassim, CEO - Beauty, Shoppers Stop commented, “We are excited to announce Vanity Wagon as our Clean beauty partner. This partnership underscores our dedication to providing customers with the highest quality beauty products. Together, we aim to redefine and enhance the clean beauty retail experience for all our shoppers”.
The aim of the partnership is to support affiliated clean beauty brands by expanding their reach, enhancing the perception of clean beauty, fostering trust, and establishing Vanity Wagon as the exclusive curator of clean beautyin India.
The brands collaborating with Vanity Wagon will enjoy various benefits. The partnership will extend to the brands that fall in the beauty category in the next five years, depending on their commitment to Omni-channel retail. Initially, 50 brands will feature in 6-15 locations over the next six months.
Thus, the partnership between Vanity Wagon and Shoppers Stop redefines the beauty retail landscape in India, making clean beauty products more accessible to consumers across the country.