VFI Group to open 100 new ‘Beyond Sleep’ stores in India

VFI Group, a leading player in the sleep solutions space, has launched what it calls “India’s first-of-its-kind, largest mattress and furniture store”. Branded as ‘Beyond Sleep’, the store is located in the prime location of DLF City Center, MG Road, Gurgaon, spanning 5000 sq. ft. The company informs that the store brings together global brands in the segment.

The store has been designed to offer dedicated experience zones, aimed at enabling customers to physically test, compare, and customize their selections. The Pillow Bar, an exclusive feature, allows shoppers to find their ideal pillow based on sleep preferences and posture. Additionally, personalized sleep consultation services help customers choose the best mattress based on their individual comfort and health requirements, shares the company.

Speaking at the store launch, Satish Kumar Malhotra, Director – Sales & Marketing, VFI Group, shared, “With Beyond Sleep, we wanted to create more than just a store—we wanted to build an experience where people can truly understand what works best for them. We have carefully curated the finest brands, the widest range, and an environment where customers can take their time, test products, and make informed choices. Our vision is to make Beyond Sleep a household name, and we are starting strong with plans to open 100 stores across India this year and aim to become a ₹1000 crore brand in the next three years.”