Victoria’s Secret unveils new store at Phoenix Avenue of Stars, Pune
By Retail4Growth Bureau | June 25, 2026
The store features a modern layout designed to make shopping easier, helping customers navigate seamlessly while offering a comfortable and welcoming in-store experience.
Victoria’s Secret, the global lingerie and beauty retailer, has expanded its footprint in India with the opening of a new store at Phoenix Avenue of Stars, Pune, India, welcoming India Brand Ambassador Triptii Dimri for the launch.
Located in the Phoenix Marketcity Shopping Mall in one of Pune’s most popular neighbourhoods, Viman Nagar, the store features an innovative design that provides a unique layout as well as streamlined navigation to effortlessly guide customers, while creating a welcoming shopping experience.
Shoppers can easily select from a multitude of Victoria’s Secret accessories as well as beauty products, including their popular fine fragrances, scents and mists. Included in the store’s offerings is Victoria’s Secret’s best-selling fine fragrance, Bombshell Eau de Parfum.
The opening adds to Victoria’s Secret’s growing presence in Pune, where the brand is already present at The KOPA in Mundhwa and Phoenix Mall of the Millennium in Wakad, further strengthening its reach across the city’s key retail destinations.
