Wacoal India unveils its new flagship store in Mumbai
By Retail4Growth Bureau | June 18, 2026
The store is designed to be a benchmark for Wacoal's retail experience in India, reflecting the brand's focus towards superior fit, comfort, innovation, and personalized service, including private fitting rooms and one-on-one fit consultations by Wacoal's trained experts.
Wacoal, the premium Japanese lingerie brand, has opened its new flagship store on Linking Road, Khar West, Mumbai, marking a significant milestone in the brand's retail expansion journey in India. Strategically located in the heart of Mumbai's fashion and lifestyle hub, the new store is designed to offer Wacoal's most comprehensive brand experience in the country.
More than just a retail outlet, the Khar flagship represents Wacoal's vision for the future of intimate wear retail in India. While the store spans 450 sq. ft, it has been thoughtfully designed to serve as a benchmark for Wacoal's retail experience in India, reflecting the brand's focus towards superior fit, comfort, innovation, and personalized service.
The store features private fitting rooms and one-on-one fit consultations by Wacoal's trained experts. Backed by over 75 years of Japanese craftsmanship and body-measurement research, Wacoal continues to place fit and comfort at the heart of every customer interaction.
The choice of Linking Road was deliberate. As one of Mumbai's most vibrant fashion and lifestyle destinations, it places Wacoal at the centre of the customer's shopping journey and strengthens the brand's connection with one of its most important consumer markets.
"Mumbai is the heart of our India business, and Linking Road is at the heart of how Mumbai shops. Choosing this location for our flagship store was a strategic decision, allowing us to bring our most complete brand experience closer to customers. This store reflects everything Wacoal stands for—expert fit solutions, premium quality, innovation, and personalised service. We are excited to further strengthen our presence in a city that continues to play a key role in our growth story," said Pooja Merani, COO, Wacoal India.
The launch further strengthens Wacoal India's growing retail footprint. The brand currently operates 18 Exclusive Brand Outlets (EBOs) across the country, alongside a strong presence in Large Format Stores, Multi-Brand Outlets, and leading e-commerce platforms.
