Wilyer brings smarter & more interactive digital signage solutions for retail

Specialising in bridging the gap between static communication and interactive experiences, Wilyer, a digital signage solutions provider company, has recently introduced a range of solutions for the retail sector, designed to make in-store experiences more engaging and operations easier to manage. From interactive product displays to smart content management, these innovations are helping brands connect with customers in ways that go beyond traditional screens.

“Earlier, we had to explain to clients why digital screens mattered,” shares Rahul Shyokand, Co-Founder and Software Engineer at Wilyer. “Today, brands already understand the value. Their focus is now on scaling operations, improving analytics, and exploring new ways to engage customers.”

Lift and Learn

Wilyer has also brought the Lift and Learn solution, which allows customers to pick up a product and instantly access detailed information. “We work with a lot of AV companies, and now they want to give more real estate experience to the retail brands,” Rahul explains. “They want custom workflows—some want place and learn, some want lift and learn, and some want a system where, when two products are picked, it compares both products.”

Integrations for large displays

For larger displays, Wilyer integrates with BrightSign, an industry-grade media player. This allows Wilyer to integrate more sensors and real-time data on the BrightSign media players. This integration ensures smoother operations, better reporting, and real-time monitoring across multiple retail locations.

Auto-adaptive content

Wilyer offers auto-adaptive content, which automatically adjusts landscape or portrait content to fit the screen orientation. Another feature is custom shop name boards. Here, the shop name is defined once in the system, and the software automatically pulls it from the database and displays it within the playlist on the screen. This removes the need to create multiple visuals for each store, as the banner is generated dynamically.

Smarter operations with ground management

Wilyer has developed a ground operations app, a custom-made application for auditing and deployment. Rahul explains, “When screens are being deployed in remote locations, our app allows teams to take a snapshot of the screen and its location, create an outlet map, note all the details, and dynamically track the screen. It also gives a heat map showing when a screen was online or offline during the day.”

This helps retail companies to manage on-ground operations, raise tickets or issues, and get screens fixed quickly. Along with content management, the app also supports smooth handling of day-to-day store operations.

Apart from this, Wilyer has implemented role-based access management. “Under this, we give access from the Country Head to the Branch Manager, which builds a custom hierarchy for each brand,” he shares. The system can send instant notifications when a screen goes offline.

For instance, if a brand is managing 100 stores, each with 5 screens, the branch manager of a store will receive immediate alerts if any of their screens stop working. Notifications are sent to the relevant teams instantly, ensuring quick action can be taken whenever a screen goes offline. “This feature addresses a key concern we hear repeatedly from customers – ensuring every screen is monitored, and downtime is minimised,” Rahul adds.

These solutions by Wilyer are live across India with projects for MyFreelo, VLCC, Hindware, and other brands. As Rahul sums up, “Brands already understand the value of screens. Now, the focus is on scaling operations, analytics, and exploring new use cases like interactive catalogues or multi-product comparisons.”