Zara reopens its new concept store at Select Citywalk

The iconic international fashion brand, Zara has reopened its newly modified concept store at Select CITYWALK, New Delhi. The store offers a fully integrated experience with Zara’s website to help customers locate apparels in a hassle-free manner.

The 25000 sq. ft. large store is sleek, stylish and superior. The plain white walls and ceiling assists in enhancing the look of the apparels. The warm-toned lighting condition shrouds the store, creating a soothing aura and developing a premium feel. The concept store has a touch of green that represents the brand’s sustainability standards and adds to a more calming experience. The store is also equipped with RFID technology that helps in tracking the location and movement of products. The two-storeyed store spread across the ground floor and the basement level ensures the safety of visitors through the implementation of post-covid measures.

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The global fashion brand aspires to improve customer experience and facilitate them to choose products that suit their sight. The brand implants confidence in consumer sentiments with a sophisticated shopping experience. The recent innovation assures safety, convenience, sustainability and an assortment of high-street fashion.